SEO and Communications Specialist in Elgin, IL at Heritage-Crystal Clean, LLC.

Date Posted: 1/14/2020

Job Snapshot

Job Description

Purpose: SEO and Communication Specialist is responsible for writing creative, high quality content for marketing materials, blog posts, newsletter, social media, internal and external communications. The content will be distributed and marketed online via websites, email and social forums and needs to be written and distributed to optimize search engines. We are looking for a self-starter, creative individual who is willing to truly immerse in our culture and has a passion to connect with all employees, customers, and all shareholders through content.


Essential duties: 

  • Write and edit documents and statements for senior management including but not limited to blog posts, report letters, and company-wide announcements.
  • Manage/update brand specific documents (brochures, flyers, etc.), distribute to the company and organize in a central location accessible by everyone (i.e. shared drive)
  • Be an active partner across all teams for distribution tools (i.e. safety campaigns, email templates, collateral, conferences/convention press contact etc.)
  • Write/submit nominations for company awards
  • Active involvement in all press/media coordination
  • Manage review/workflow of all press releases uploaded to website and social media
  • In-house monitoring of all news
  • Manage and administrate platforms such as: Google Analytics, LinkedIn, Twitter, Facebook, Website (specific pages), Glassdoor, shared drive
  • Actively monitor and engage (respond) across all social platforms and external touchpoints
  • Fluency in Google Analytics- prepare monthly reports on SEO/traffic, content and social shares/growth and press/media impressions
  • Utilize SEO best practices to optimize written content for optimal SERP rankings
  • Stay current with the latest trends and changes with SEO and major search engines
  • Support/be on-site for events (i.e. industry events, etc.)
  • Liaise with external vendors and partners to execute promotional events and campaigns
  • Develop ideas for creative marketing campaigns internal and external
  • Develop a strategy plan (with goals) and a detailed calendar for each the following: PR, Content, Creative, Video, Social, Email, Events, Marketing Collaterals, Website
  • Oversee all branded apparel orders and other branded items to be up to the Crystal Clean Standards and approval

Job Requirements

Position Qualification Requirements: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The following requirements are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.


Core Competencies:

  • Experience writing blogs, webpage content, white papers, and social media posts
  • Ability to communicate directly and diplomatically with all levels of employees
  • Strong knowledge of social media platforms (e.g. Facebook, Twitter, LinkedIn, and YouTube)
  • Ability to maintain confidential information
  • Detail oriented, accurate, organized and capable of prioritizing workload of multiple tasks and deadlines
  • Ability to work independently, and as a team member


Work Experience:

  • 2+ years of marketing content creation
  • Experience with WordPress (CMS) is a plus
  • Proficiency in web analytics software (Google Analytics) and keyword tools (Moz, SEMRush) is a plus


Specific Skills:

  • Exceptional written, verbal and interpersonal skills
  • Excellent copywriting, editing and proof-reading skills
  • Impeccable grammar, spelling, and punctuation


Education, Certificates, Licenses, or Designations:

  • Bachelor’s degree in Marketing, Business Administration, Journalism or related field, or equivalent knowledge and experience.


Heritage Crystal Clean LLC is an Equal Opportunity Employer. We strongly encourage women, minorities, individuals with disabilities and veterans to apply.