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SEO and Content Marketing Specialist in Elgin, IL at Heritage-Crystal Clean, LLC.

Date Posted: 1/18/2019

Job Snapshot

Job Description


Heritage-Crystal Clean LLC, a leader in the environmental services industry, is looking for a self-motivated team player to join our rapidly growing organization. 

Job Summary: 

SEO and Content Marketing Specialist is responsible for writing creative, high quality content for marketing materials, blog posts, newsletter, social media, internal and external communications. The content will be distributed and marketed online via websites, email and social forums and needs to be written and distributed to optimize search engines. We are looking for a self-starter, creative individual who is willing to truly immerse in our culture and has a passion to connect with all employees, customers, and all shareholders through content.

Specific duties: 

  • Write timely, high quality content for sales, marketing material, video scripts, blog and social media posts
  • Conduct interviews with executives and subject area experts to create content and tell their message is a fresh, engaging written content
  • Gain a strong understanding of our culture and create content that aligns with our culture
  • Edit content produced by other members of the team
  • Create social media content and advertising campaigns
  • Help create and turn other creative ideas into polished content that will increase our brand and that will increase our brand reach and help foster relationships with all stakeholders
  • Develop and maintain content calendar
  • Manage both on-page and off-page SEO for the company
  • Utilize SEO best practices to optimize written content for optimal SERP rankings
  • Stay current with the latest trends and changes with SEO and major search engines
  • Contribute to blog on an ongoing basis on social media that will attract more volume and grow subscriber base
  • Conduct industry research to create effective and accurate marketing materials




Job Requirements

Position Qualification Requirements: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The following requirements are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Core Competencies:

  • Exceptional written, verbal and interpersonal skills.
  • Excellent copywriting, editing and proof-reading skills
  • Experience writing blogs, webpage content, white papers and social media posts
  • Thorough knowledge of search ranking and optimization factors
  • Experience with data-driven SEO analysis and optimization
  • Ability to communicate directly and diplomatically with all levels of employees
  • Ability to maintain confidential information.
  • Detail oriented, accurate, organized and capable of prioritizing workload of multiple tasks and deadlines
  • Ability to work independently, and as a team member

Education and Work Experience:

  • Bachelor’s degree in Marketing, Business Administration, Journalism or related field, or equivalent knowledge and experience.
  • 2+ years of marketing content creation
  • Proficiency in web analytics software (Google Analytics) and keyword tools (Moz, SEMRush)
  • Experience with Wordpress (CMS) a plus


Work Environment: While performing essential duties of this position an individual regularly works indoors, and may be required to sit for long periods. Individual will be required to regularly talk, hear, see and often reach with hands, stand, walk, use a computer keyboard, mouse, telephone, and other office equipment. Noise level of the environment is generally quiet. Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties.

Heritage Crystal Clean LLC is an Equal Opportunity Employer. We strongly encourage women, minorities, individuals with disabilities and veterans to apply. 



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